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Appliance Listed Companies And The State Of The Industry And Competitive Analysis

Posted on:2007-08-13Degree:MasterType:Thesis
Country:ChinaCandidate:Q H WangFull Text:PDF
GTID:2209360185471144Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Since the reform and open policy, the Chinese economy has been able the high speed development, people's living standard to obtain the large enhancement, China's industry and agriculture obtained the swift and violent development, electronic industry becomes has developed one of quickest professions, the electronic industry develops to today has become the national pillar industry, has made the tremendous contribution for the country, also enormous has met the national national defense technical equip need, also has met the lives of the people needs, in electronic industry Electrical appliances industry development speed swifter more and violent, Electrical appliances industry opens as our country most early, the competition is most intense, develops one of maturest professions, Enormous enriched the general consumers' demand, after Electrical appliances industry passed through the growth potential which two more than ten years high speed development still revealed to be full. Many electrical appliances enterprises workshop -like enterprise or is since childhood the war industry enterprise develops into the large-scale electronic enterprise, and had initially marched on a large scale the world strength, the Chinese brand value highest enterprise also stems from Electrical appliances industry, for example: Haier, Changhong, Chunlanthe, TCL and so on, the electrical appliances industry gradually becomes in the people mind arrogant, Chinese Electrical appliances industry from infancy to maturity it may be said a group magnificence, the time entered the 21st century initial period China Electrical appliances industry overall still the swift and violent development, but Electrical appliances industry also encountered in the developing process to many difficulties and the setback. Such as: The price war, the raw material rise, the energy are scarce, the trade environmental protection barrier, upstream question and so on core technology vacancy is puzzling Chinese Electrical appliances industry unceasingly. In Electrical appliances industry many enterprises had the aspect which the economic efficiency glides down, either was some enterprises develops appeared the significant risk, either was some enterprises develops has lost the direction, the enterprise operation drop in quality, formed a each one sleepy bureau sleepily was contracting some electrical appliances enterprises.Goes on the market the electrical appliances company as Chinese Electrical appliances industry representative similarly also to face like this such question. Mainly has: The enterprise blind multiplication, the price war, the brand froth, does not conform to the large amount cost which the actual post-sale service pledge causes, the trade capital demands excessively, extensive marketing way, accountant report form false game and so on. Mainly are hiding the enterprise property right system lag in these reasons behind, the planned economy time manufacture way, enterprise founder's falling behind, the market macroenvironment bad competition. Similarly also has many development in the development process the good opportunities, some enterprises' sales volumes, the profit and the foreign exportation climb unceasingly.And goes on the market the electrical appliances company's analysis through the opposite party electrical industry, enables us the clear understanding and the discovery existence question and the opportunity. In the analysis proposed oneself opposite party electrical industry view and the viewpoint, enable to the electrical appliances to go on the market the company and Electrical appliances industry can have a deeper level the understanding.
Keywords/Search Tags:Core competitive power, Multiplication, Retails channel, MBO
PDF Full Text Request
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