On The PC Era TCL Corporation Product Sales Channel Management

Though domestic PC trade develops in recent years swift and violently, is still in the end of the whole PC industry chain. Do not look at Intel and Microsoft in the chain top of the industry first, just analyze PC manufacturing industry that China PC making can only wander up and down on the edge of meagre profit.The success or failure of channel construction concerns the market competitiveness of the producer. Under the state with fiercer market competition, who can get profit of the management of channel, who can survive.TCL Company has formed its own a whole set of channels, and has managed the procedure and system already. But face the current situation, only the deep level explores the channel question and improvement of the channel to manage is key points of the decisive way to promote channel strength.Which does TCL Company PC channel existing problem have? Where is the origin of the problem? How to improve the channel to manage? In the face of above-mentioned problem, this thesis make case study from marketing theory knowledge and operating technology aspect. We also compared with the concrete cases of some famous enterprises to find out the best scheme.