Jinan Qingqi Suzuki Motorcycle Co., Ltd. Marketing Channel Mode Of Operation

In 1995,Motorcycle production in china was 7,830,000. - Pcs, this is the first time that supply is beyond demand for motorcycle industry. From that time, motorcycle market changed to buyer's market, and the relationship between Motorcycle factories and dealers varied radically. As competition of motorcycle market is severe and severe, more and more motorcycle enterprises not only adopt competition methods such as price competition, brand competition, service competition, quality competition etc, but also increase the channel competition. They adopt various strategies to contest marketing channel resources.After about 10 years development, JINAN QINGQI SUZUKI MOTORCYCLE CO., LTD (hereinafter called Qingqi Suzuki) now has personnel, brand, product etc. many advantages. But with the express increase of sales quantity, because of the weak marketing channels, their marketing channel model now is no more suitable for the company's development. So it is very urgent to have some research of the marketing channel models, and to breed and upgrade the marketing channels for Qingqi Suzuki.This thesis not only discourses upon the concept, characteristics of marketing channels in theories, but also brings forward the evolvement of marketing strategies and characters and run mode of marketing channels.After analysis of Qingqi Suzuki's marketing channels status and advantages and disadvantages OF the channels, Through the product analysis, market subdivision, target market choice and comparison of marketing channel status with other competition rivals', the thesis defines that the level, scale etc. of marketing channels is the basis for quantity increase, and it declares the marketing channel strategies and new marketing channels model for Qingqi Suzuki. And also point out that if the company wants to have a long-term development, the most important thing to do now is to set up the new marketing channels suitable for the enterprise's development.In the end, the article gives the guarantee measurements for Qingqi Suzuki's marketing channels, including upgrading the market management level, optimizing the direct supply shop and shop of grade A, strengthening the exploration of shop of grade A in the township, changing the marketing ideas, strengthening the channels operation management, establishing technical information interchange, Intensifying the...