Online Third-party Payment Service Quality Assessment Study

In recent years, on-line payment service emerges along with the electronic commerce develop fast. It will impel the transformation of financial service method, and the Internet already become a main stage where finance service competes with each other in future. In market, besides with the commercial banks develop on-line payment service as a financial innovation positively, many electronic commerce enterprise has already promoted their own on-line means of payment, simultaneously third party organization invest in operation of on-line payment platform. Among them, the non- bank organization 's massive participation and gradually hold the important status in the market are an remarkable characteristic in on-line payment services. The participation of non- bank organization, in a certain degree alleviated electronic commerce developing bottleneck questions, and promote action to the electronic commerce. However, what type of third party payment product is a user-satisfaction product? While information technology develop fast, how to enhance the service quality of on-line third party payment platform? At present the theory field still do not have a unified and integrated set to help the third party to evaluate its service quality and to know where its crux was. Therefore, this research basis its starting point on the solutions of these questions.The research process of this paper include massive reference on domestic and foreign literature about service evaluation, deep interview with professional people in on-line finance service field, design the evaluation system of on-line third party payment service, investigation and study on the volume, statistical analysis as well as reliable and valid analysis. The one purpose is to find out the present situation of domestic on-line third party payment and the key and essential factors which influence service quality and customer satisfaction the services of on-line third party payment. The final goal of this paper is to establish a system to evaluate the service quality of domestic on-line third party payment. In today's development of electronic commerce, it will provide the theory instruction to the on-line third party payment.