Geographic Information Systems In Banking

Nearly every feature of interest to government — roads, zoning, property lines, political jurisdictions, utilities or the location of an emergency call — are geographically-based and therefore can be located, inventoried and viewed in new ways using geographic information system (GIS) and global positioning system (GPS) technology.Banking is a personal business at geographic information system, where people are more than numbers, records in a database, or account codes. Knowing people are important and unlocking this potential is the competitive advantage for any successful bank. Geographic information system helps financial institutions see people for what they are: as valuable assets with needs, demands, and preferences that should be served by any organization.Geographic information system has helped many financial companies succeed by providing better customer service, more profitable and appropriate services, better market understanding and business planning.Geographic information system counts 20 of the top 25 financial institutions in the U.S.* as customers. From these mega-organizations to smaller regional credit unions, a common thread is the need to respond to market change through better understanding and integration of customer and transaction-related information.* (based upon asset size)Armed with detailed customer information and new methods of linking clients to preferences and likely activities, banks can be much more successful in designing products and services that best fit their most profitable customers' needs. GIS solutions from ESRI help a bank to keep their best clients, reach them in a more effective and appropriate way and find more like them. In this highly competitive business environment, banks need every advantage they can get. A thorough knowledge of customers' needs and requirements gained from GIS analysis underlines the geographic advantage.In this paper, we apply geographic information system in banking and we choose Beijing as our research area. It is a very exciting exploring venture to discover the pattern of banking in Beijing and new business opportunity. It will assist decision making in banking. We can get a lot of information from analysis by using geographic information system.