Customer Relationship Management (crm) Research In The Application Of S Corporations

Customer is the most valuable resource for enterprises. Nowadays, how to develop customer value is very crucial to corporations who want to survive in the violent competition world. Consequently, Customer Relationship Management, known as CRM, becomes the core of project management for companies. The priority of CRM is to decide which customer value model should be used to analysis customer value for organizations.In this thesis, it presented the rising of CRM and the relative researches, and also gave a whole view of CRM theory and its flow. Then, introduced the study subject S company and its CRM procedure, pointed out that the key issue of S company's CRM flow was to set up customer value models to analyze customer value for all clients of S company. After that, this paper showed us the proposal of dealing with this issue by using two kinds of model: the first one was to conduct the discount model by using concerning economic knowledge and the concept of customer lifetime; the second one was to get the customer value planar-time model with margin and financial theory. Further more, with the implement of BOSS in S company, five typical clients were picked out and calculated by using previous proposed customer value models. Finally, the usage and value of each model were showed out by analyzing and comparing of the worked out results.