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Dalian Axa Shopping Mall Virtual Organization Research

Posted on:2007-06-28Degree:MasterType:Thesis
Country:ChinaCandidate:X F YiFull Text:PDF
GTID:2209360212986636Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The competition advantage of an enterprise depends not only on such factors as quality, price and after-sale service of its products but also on its quick market response capabilities, that is, whether the enterprise possesses sufficient organization and production flexibility. The extensive application of information technology in the era of knowledge economy makes it impossible for the business mode of those traditional enterprises characterized by large scale, batch and single functional rigidity production to keep up with development of the time, and it's hard for them to have a quick response to the changes taken place in the markets. Innovative business mode is a theme addressed by western management circle and some achievements have been got on it. Virtual enterprise, a totally new form of enterprise organization, establishes an openly dynamic alliance by connecting value chain with information flow. The driven force for a virtual enterprise derives from diversified market demand and its goal is to achieve a market value. Thus, the characteristics of its organization structure determine its perfect adaptability and competition advantage. Virtual enterprise theory was used for organization design by the virtual organization of Dalian Ansheng Shopping Mall in its transformation. The application of the theory led to a transformation of business mode, improvement of operation capacity as well as achievement of theenterprise development strategy. Through a comprehensive study on the virtual organization of Dalian Ansheng Shopping Mall, the positive effect of new organization structure on establishing modern business mode as well as its significance are described here, and hope it can provide a realistic guidance and reference for the transformation and development of current commodity exchange market. This article sets up a new business and management mode for Dalian Ansheng Shopping Mall on the basis of practical investigation and study.
Keywords/Search Tags:virtual enterprise, organization structure, business mode
PDF Full Text Request
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