Countermeasures For Small And Medium-sized Real Estate Company Brand

The chinese real estate industry has gradully realized the improtance of premium brand since 1984. The competition of brand is a sign that the real estate industry has matured. In the environment of intense competition, the medium and small real estate development corporation have to establish its own brand to survive.The great progress the chinese real estate industry have achieved in the last 20 years' development accrued huge fortune for the society. The concept that recovering the mechandise character the house should have and commercialization of housing has formed. The housing market is consummate gradually. And the contribution of relative laws also have great achievement.Real estate industry in China is entering into the stage of brands' competition. This is the result of development of housing market.In face of intense competition, the medium and small real estate development corporations should know their advantages clearly and make full use of them. The development of the national economy, completeness of the policy covered and vast market demand provide the development foreground for chinese real estate industry.To these real estate corporations, the corporation brand compare of project brand is more important. The corporation brand needs the project brand and the premium service brand as support.During the operational period, we shall consider the project's characteristic and establish the brand's advantage as follows:1. Make the marketing plan to the district market.2. Pay attention to the engineering quality, and consider carefully about the project's functions and various humanizational demands. We shall create new ideas of a little bit bright in every part of the project's...