| Urban and rural integration is not only an inevitable trend, but also the new mentality and policy for urban and rural development. It's believed that the problems of three dimensional rural issues–"Agriculture, Rural areas, Peasantry"and the urban-rural dualistic structure, constrain economic and social development, undermine the overall effectiveness of tourism development and weaken international competitiveness. This article attempts to investigate the tourism industry's mechanism role in the urban and rural integration, to analyze the status of urban and rural development issues, to develop a reasonable strategy for urban and rural integration development, to improve the level of urban and rural integration in coastal tourist areas, and to achieve the aim of constructing international traveling island.This paper selected seven eastern coastal districts in Hainan for study. Based on quantitative analysis on the distribution of tourism resources, tourism development status, and industry trends, the paper divide the studying area into different clustering by characteristics, and propose adopted strategy for urban and rural integration.This study focused on the following aspects of the innovative exploration: First, through the analysis of relevant theories and case studies, this study figures out the mechanism of tourism in urban and rural areas integration. Then after getting an insight into the profiles of the eastern coastal tourist areas in Hunan province,, it reaches a conclusion that the tourism industry as the main driver of economic development, however, has caused industrial separation, spatial disparity, aggravated social gap, disconnection of infrastructure construction and the like, between urban and rural areas. Therefore, this article argues that putting undue stress on tourism development is not conducive to realize the development over the region, while integration shall be the key to solve the above said problems. In other words, tourism industry is the main but not the only driving force.Second, this article, by the quantitative analysis and empirical analysis, compares Hainan Province with central and eastern regions to find out the difference in aspect of economical and social development. And from three angles, the cities development, the village development and the city and countryside coordinated development, it unifies 24 index factors to evaluates the level of the development of urban and rural integration synthetically, and draws the following conclusion: Hainan's urban and rural integration is a simple analogy with eastern and central regions in China, and strategies and measures of the developed regions do not work. The level of urban and rural integration in tourism region is better than industry and agriculture region, eastern region is better than western region, and coastal region is better than inland region. Economic development is the key factor to advance the development of low-level region. Within the eastern coastal areas of Hainan, there are internal differences among regions.Third, depending on the level of integration and basic features, this article, from the 4 aspects of industry, space, public facilities, security policies, proposed urban and rural integration strategy for eastern coastal areas of Hainan, including: as to industries, establishment of green economic system, linear industry region, industry cluster, and a proposal of the industry development strategy for urban and rural integration; as to space, formation of intensive network structure, instruction of apace expansion from ecological, land-use by multi-factor evaluation, and restructuring of the rural area; as to public facilities, foundation of composite traffic network system and public facilities equalization; as to policy guarantee, improvement of perfection land policies, registration policies, finance and taxation policies, social security policies. |