Chu Totum Sign On The Application In Advertising Design

"Phoenix" is the Chinese nation all sorts of beautiful virtuous and graceful beautiful symbol of summary. Phoenix bird worship though not from chu, but throughout the ancient and modern, Truman chung are known feng history. As Chinese traditional cultural symbol of a people eternal praise totem sign elements used in life, the advertisement of the product originality is a new way of life, and provide new products to meet people of continuous improvement of the living needs. Advertising design the market and consumers' interests in the first place, from the consumer's point of view, combining Chinese and happiness of symbolic characters of products in advertising communication is a kind of cultural inheritance, history of elongation. The study of Chinese advertising culture symbols elements to better meet the needs of the customer, to the user to bring a more satisfactory products, is beneficial to enhancing the added value of the product itself, good advertisement will give people's life brings new experience and surprise. Ads are the core of consumers, all the advertisement design, advertising forms actually all revolve around the consumer demand to launch, carrying on consumers' spirit and heart solace assignment. Let the public through the communication of advertisement understanding of this beautiful totem, and happiness; Through history, combining archaeology, aesthetics, totem study, psychology culture as the advertisement of this modern form of communication service, helping people to create better and more harmonious life. Advertising force is a subtle psychology suggestive, repeated again and again to deepen our subconscious mind about things cognition and remember, although certain products after many years will be replaced by a new product, but its advertising propagation force still exist.After thousands of years of cultural heritage and regional customs and habits of evolution, once brilliant chu culture afresh again by the trend of The Times have turned on, its diverse rich tradition of elements, unique local cultural superiority, become able to attract consumers window. So when we put the chu culture the most attractive totem sign elements to apply to the advertising products, displaced to have enough attraction impress consumer heart value, if we can make the chu totem sign elements to create a national culture brand, "national world that is" all over the world through advertising this way, then the spread of product will also became a best-selling brand. While China's culture in the world's position and will icing on the cake.