| Chinese fast food qualitative research of visual elements in Chinese fast food from reflect characteristics of graphics, word, color and visual elements, these visual elements can image accurately reflects Chinese fast food enterprise's culture and brand, food attribute, regional characteristics, service content, etc, and performs to abstract concepts in application and systematically portray an accord with Chinese fast food characteristic of visual image. Study Chinese fast food specificity of visual elements, not only can establish Chinese fast food enterprise visual image, to reflect the spirit of the enterprise, the promotion enterprise's competitiveness, and increase enterprise turnover also to have certain function and meaning. Chinese fast food specificity of visual elements of exploration and research, in the Chinese fast food in the visual image promoted at the same time, deepen the fast-food consumers and fast food enterprise communication and exchange, for creating characteristic of Chinese Chinese fast food visual image design provides direction and basis.The paper first present situation of domestic and foreign Chinese fast food analysis and puts forward problems; Secondly to Chinese fast food specificity the concept of visual elements, and makes a detailed explanation for graphics will visual elements classification, color and text, and for each element respectively expounds concept and expression; Then will Chinese fast food in the visual elements and specificity of visual elements compared and analyzed, and summarizes the specificity text, graphics, specificity, the features and advantages of the qualitative colour; Finally, in the Chinese fast food qualitative graphics, specificity in text, specificity, starting with "seven colors AIDS eight flavour" design case studies Chinese fast food specificity in research methods of visual elements, and finally summarizes research specificity the significance of visual elements. |
