A Study On The Phenomenon Of Bestseller TINY TIMES

Guo Jingming is on behalf of"post-80s"Writers, as it is known to all, his book is very popular in the market, such as Imaginary City, How many Flowers Fallen in Dream circulation of which is over one million. What's more, after copy door, Cry me a sad river also released over one million. What can not be ignored is the role of publishers and media. From the idol writer, we can see the domestic publishing system just in transition. After more than ten years in the literary world, Guo has grown to gather businessman, magazine editor, deputy editor-publishers, literature director multiple identities. His goal in life is not only confined to literary creation, but also on how to create a complete industrial chain. And this line can also be seen in the relationship between the press transition and"post-80s"Writers.TINY TIMES as Guo's new work has already broken the previous school literature, and has begun to turn to Shanghai Wider world after his transformation. From the topics selection to published, TINY TIMES are planning to follow the model of modern best-selling book, which tend to meet the market and horizon of expectations's Young readers.This article will analyze the phenomenon of bestseller TINY TIMES from text and publication .Then through market research to analyze the best-selling of TINY TIMES'cultural phenomenon.The first part from TINY TIMES series of text meet the reader's horizon of expectations to summarize the reason of being welcome. Firstly, from the title of TINY TIMES to meet the current consumers' psychology, involving the story of Shanghai upstart meet the reader's curiosity, Narrative of postmodernism conform to the "consumption of ideological discourse", and Idol fiction pursuit of true love which adjust to the youth looking forward. Secondly, from the "soap opera" of the narrative mode of TINY TIMES to analyze the writer's series of writing routine, such as the Novels always have some surprise in the end, switch screen and the use of subversive tactics. Thirdly, from the content of TINY TIMES'amusement, sex, luxury element analysis of shallow reading to study. The second part analyzes the reason of best-selling from the point of view marketing planning of TINY TIMES. Firstly, from the relationship between the brand of Gou and the sell well of TINY TIMES. As we known, Guo as Idol writers have lots of fences, when Guo plays multiple roles now, he desire to make a lot of money. Secondly, from the publishers of modern marketing planning, such as the Gold planner's topic selection, readers' positioning, and deepening brand of the TINY TIMES industrial chain. The third part from the market acceptance of TINY TIMES analyzes the reason of sell well. Firstly, the author exhibits the data of empirical Investigation and Reflection. Secondly, explains the results of market consumption. Thirdly, interpret this cultural phenomenon. On the one hand, the author analyzes the refraction of cultural phenomenon, on the other hand, analyzes the significance and lack of TINY TIMES.This thesis pursues summarizing the reason why TINY TIMES become the best-selling book by summarizing the publication of youth literature. Then further points out that TINY TIME as a best-selling book, its success is not entirely out of personal factors. With the development of the domestic publishing industry, Guo as the leader of"post-80s"Writers began to operate the TINY TIMES according to modern best-selling book. Obviously, from the text to marketing planning, TINY TIMES was in the era of mass consumption, and deliberately cater to readers and the market.