| With China's further development of reform and accelerating advancement of democratic process, the consciousness of public relations, as a civilized, open and inclusive ideological concept, is paid more and more attention by people, especially by the writers of practical writing. Embodying the consciousness of public relations in practical writing can satisfy acceptors' psychological needs and spiritual demand, which can make it more humane and richer in human nature. Whether practical writing, as an important tool of the spread, communication and coordination of public relations, benefits the development of main careers and social progress of civilization, it depends on the standard of the consciousness of public relations for the most part. At present, people blend the consciousness of public relations in the practical writing. However, a lack of consciousness of public relations also happens from time to time. And it seriously restricts meaning of the practical writing. It's very important to emphasize the study of consciousness of public relations in practical writing, because it can improve the efficacy of practical writing. This thesis discusses the inner link between practical writing and the consciousness of public relations, makes clear the connotation and function of the consciousness of public relations in practical writing, and deeply analyses the current situation of embodying the consciousness of public relations in practical writing. Finally, the thesis expounds how to embody the consciousness of public relations in practical writing preferably in the aspects of objective environment construction, increasing the quality and ability of the subject of the practical writing. By this way, we can improve the quality and efficacy of practical writing, and promote the healthy development of practical writing and social progress of civilization. |