Digital Character Illustration Expression In Visual Communication Design

Visual communication design, a proper noun which has became popular since 1960. It refers to the meaning of design, using visual symbols to transmit each kind of information. The rapid digital technology development has brought immense change to our life, and many kinds of art also unceasingly deep advanced through development. Each domains of art has had the unprecedented mutual communication and exchanges. After long-time development, character illustration has presented many new characteristics on contemporary social conditions. These characteristics are shining with time glory, the digital characteristics as well, steeping under sunlight of time. To explore digital character illustration, we may conduct the research from visual communication design direction, on the breakthrough and developing of art performance, artistic characteristics, and constitution element. Digital character illustration has met the esthetic need of human life, relying on digital technique and the Internet. The influence of them to world wide visual transmission is massive. The illustration and character illustration are two kinds of ancient artistic form which have been developed and experienced many times and processes. Mature contemporary digital technique has entrusted these ancient art with new life, which makes them astonished speedy developed and massively influenced. The contemporary digital illustration art applicants widely with free and changeable create techniques. According to digital technique characteristic, communication and study on 2D visual design area are convenient and short cutty. They have affected themselves deeply and massively. Therefore, digital character illustration has various and colorful outstanding design conception and elements. Each forms of art are interlinked. The superimposition effect on how they influent are more astonishing. The connection of digital character illustration and visual communication design are close and profound, which make this new research subject significantly important on time and art.The basic elements of visual communication design are point, line, plane, color, space, imagination, etc. the decoration meaning and digital characteristic express different inner needs and commercial demands. Digital creation applications are widespread, creation techniques free, restraint small related, which makes rich creation category and form.To classify digital character illustration, we can divide it to three parts from frame style, expression means and author region, including fashion, fantasy, morbidezza, comic, tranquilness, realistically, abstract, phasor, decorative, Occident, Japan&Korea, Hongkong&Taiwan, and main land, etc. In order to develop better, we may join many traditional elements, region elements and popular elements to digital character illustration. However, digital technique is also a double-edged sword. The conveniences not only bring many advantages, but also simultaneously bring many disadvantages to artistic development. This article will study visual communication design expression on digital character illustration, from development phase, performance characteristics, visual communication elements and design language, discussing digital design extension, breakthrough, effects and influences in new age.