The Practice And Application Of Design Research Based On Liangzhu Culture

Zhejiang's economic has been developing rapidly since the reform and opening-up policy. Just in thirty year time, Zhejiang successfully gone through the development process that developed countries spend centuries. But in recent years, Zhejiang's economic development has clearly encountered a bottleneck, the Cultural Construction of Zhejiang has been difficult to keep pace with economic development. Though there are many industries in Zhejiang province, they are lack of their own product ideas and culture. Therefore, Zhejiang change from "produce Province "to" manufacturing province "and achieve" developed province" become an urgent problem, we must rely on the inherent culture in Zhejiang province. In recent years, Zhejiang increased support for cultural and creative industries and actively with the regional characteristics of the traditional culture of Zhejiang. The Liangzhu culture is one of the most unique and originated local culture.As I have participated in a research projects of Liangzhu Culture and I have some knowledge of Liangzhu Culture. I hope through this research on the one side to promote the spread of history culture of Zhejiang, and on the other side with the power of culture for the industrial upgrading of enterprises in Zhejiang and help shape the brand culture.The point of view of this research is to explore Liangzhu Culture and spirit connotations through design point , and to show the relationship between the artifacts and the certain society and cultures. The systematic research method is used in this paper. Liangzhu cultural artifacts and the spirit of Liangzhu Culture are taken as main research object. The research is developed according to the thought of from the appearance to the connotations, and the combination of literature and image resources.Firstly the project analyzes the reason of weak competitiveness in the Zhejiang industrial economy, and make a clear concept that the study of traditional culture has a positive effect. Then I illustrate the design features of foreign cultural factors embodied, and the description of the current situation of domestic development. In the third section, I made a detailed study on Liangzhu culture pottery, jade article, stoneware and other factors, and I studied in detail based on the Liangzhu culture decoration, device type and other physical elements, and individual consciousness, social spirit, and spiritual elements in Liangzhu culture. After that I establish a image library of Liangzhu cultural elements. The fourth section is the application of Liangzhu cultural elements, and I analyze the rationality and effectiveness through a questionnaire survey. Finally of this subject is the Outlook of the application of Liangzhu Culture.