Fashion Brand Product Semantics Of Brand Style Research

Clothing brand design concept in the design are driven by the creative use of the expression of the designer, subject in the control and use of the performance of their respective practices and creative clothing language combinations in order to form a unique style of clothing brands. Apparel brands in the field of fashion design has its own design concept, the idea is to form the face of the root causes of apparel mix. Set of clothing and style philosophy of the brand positioning plays a key role in constructing. Apparel Products are the composition of the language units, identified in the design style under the premise of the right language to control selection and use of performance-style results. Otherwise, the interception of the design of arbitrary linguistic signs only brand of chaos and blind design. All of the clothing brand should have its design style, fashion designers have to time by the characteristics of the clothing as well as the regularity of the elements extracted and integrated into the culture and the corresponding concept, and finally applied to be on the performance of products. The form of the performance of different styles and brands geographical location, national identity, lifestyle, culture, customs, religious beliefs are closely related. Clothing design brand that is the basis of the above characteristics of the context, the creative combination of time out of breath. Apparel brand designed and possession of the soul to form its own style, whether the steady development of the brand is also the designer of clothing style and unique design language to grasp and use to play.In this paper, the light of outstanding cases at home and abroad, combined with brand marketing of the apparel industry practice, put forward the innovative clothing brand clothing style semantics for the formation of the important role of culture and design philosophy of the style guide formed. China's exports of clothing production is a big country, but also trade in consuming nations, but the brand awareness of cultural theory is also relatively shallow, no deeper understanding, many enterprises lack of real planning brand designers and design talent, the lack of information and trends for the prevalence of grasping ability to cause a limited level of product development and more domestic enterprises to take the designers are copying foreign products mimic other to run their own brand names, which become the status quo prevailing in the apparel industry:Original product design concepts more and more empty, brand-style settings NOT concept of personality, over-concentration of positioning, a serious lack of personality style clothing brand connotations, leading to a vicious circle. Style clothing products and brand are listed first, related to the design style of language, design method of selection, the combination of language formulate laws to make sense of the overall product has a whole, showing that the integrity of brand apparel, apparel products required by the product color, style, fabric, accessories and decorative design, such as language status to constitute a specific design of the positioning. Based on the above issues to be addressed in this article are of clothing and style of semantics and the performance of specific forms of rigorous combing and exploring the future of our branded apparel product design system for language performance.