| Book Design Concepts in social change like the same old ideas must also change. This paper is based on innovation, theory and practice, drawing on book design at home and abroad the latest research results and theory, absorbing domestic and foreign outstanding book design ideas and methods of creative works, the concept of book design in the proposed new theoretical experiences and practices.There are four sections to paper discusses the concept of book design theory and design orientation. chapter describes some of the basic concepts of book design, including the sources and significance of the topic topics, key issues to be resolved, the paper big box.The first is the concept of book design issues related to conceptual elaboration. Concept design from concept design theory book. Since Germany's Pal (Palh) and worship Heights (Beitz) 80 in the 19th century the term was first proposed conceptual design.60 years of the 20th century, under the impact of the Pop Art, books, combined with modern means of communication designers to create a book other than the expression in the visual, called "concept book design."The second and third parts for the whole focus of the content of papers. Mainly in two major issues, concepts and design philosophy of thinking books positioning. The concept of thinking in the concept of books, the focus of the book's unique design concept of the concept, and future of. Positioning in the design of this part of the chapter describes the concept of orientation and style of the book form of the concept of books and other issues. And how the essence of traditional Chinese art tradition and modern design of communication that convey visual information about the new experience. Gradually shows in principle the concept of book design and layout is not just simply go to someone else's material, it is the connotation of the visual imagination to upgrade, to be involved to find the cultural elements of the information in the original sense of made sense. So that the audience find the information in the book during the course of many factors such as language and time, a deeper understanding. Book design and content should have the same value.The last part of the concept of books from the trend of future development, elaborates the concept of design books with the same great design concept is a thinking process, the operation of such a process is a creative act. The results of this behavior is to meet the needs of people, reaching people hope. It is the complete conversion results in this process, the concept of book design fully reflects his way of thinking about the future. |