Applications Of Yin And Yang Spatie In The Packaging "Huatrghelou" Brand Cigarette

Product packaging brand lifelong advertising claims, cigarette packaging istransmission of product information carrier, is the "silent salesman". In the modernmarket economy effect, product packaging is a irreplaceable role. Modern cigarettepacking design in various forms, rich in meaning, culture impel force strong, is thecommunication of packaging technology, art design, product marketing and the historyand culture of the combination, is to promote the products circulation and marketcompetition is one of the important means, but also reflect the consumer psychologicalvalue and sense of style, improve the aesthetic taste, leading the consumer awarenessand to promote sales of the ultimate goal, which not only is a kind of protection ofproduct 's characteristics and sales agency, is also a kind of market competition means." Yellow Crane Tower" cigarette brand after several years of rapid development, inthe high-end cigarette brand establish its own position, establish its own characteristics,created his own style, a high-end cigarette groups four cigarette body in one," thecharacter, Nanyang veins, national spirit" as the historical and cultural heritage," Ladultethnicity" as the representative of the elite culture mass appeal, to Chinese cigaretteclassic brand positioning, emphasize" Neiwaijianxiu, outstanding quality", use a largenumber of modern aesthetic principles, accurate use of classical elements, produced aclassic romantic, nostalgic classic, classic, classic aesthetic symbol, such as a series ofclassic classic products, so that in the modern market system of constant innovation andbeyond.The purpose of this paper is the system discusses the Yin and Yang space inYellow Crane Tower cigarette packaging application, combined with modern aestheticsprinciple, the use of traditional history culture, the depth of excavation" Yellow CraneTower" brand" neoclassical" style and cultural connotation, analysis of Yellow CraneTower brand culture with historical and cultural atmosphere, through innovation anddesign, to strengthen the theory of yin and yang theory in Yellow Crane Tower cigarettepackaging design promotion process, so as to enhance the" Yellow Crane Tower"cigarette packaging visual aesthetic, cultural, national character and simple, natural style,to enhance the" Yellow Crane Tower" cigarette brand value, better capture the market.At the same time, with the help of" Yellow Crane Tower" cigarette brand successfulexperience, strive to promote the integration of cigarette packaging industry continue todevelop innovative, sustainable development, cultural development.