Analysis Of The Government's Image In Networks Group Events

With the development of modern society and the Internet, the Internet users are increasingly getting more and more, the network has become a distribution center of ideas, culture and information and the the amplifier of the public opinion. China is currently in social transformation, and various of social contradictions exist.Owning to the lack of information dissemination and public expression, there is no outbreak of public opinion but only in protential. But in the Internet, people can express their views and advocate the rights and vent grievances freely on various social injustice, unfair supervision.Therefore, the exposure of public events can easily lead to "network onlookers" to form a network group events.The outbreak of the network group events is a test of the monitoring and effective guidance of public opinion, and a way to improve the government's response to public emergencies capacity. To handle the network group events correctly and effectively not only related to the ability of the government, but also seriously affected the government's image and credibility.The image of the Government is the impression people think about its evaluation and performance. The image of a good government not only can improve the government's credibility, influence and cohesiveness, but also consolidate its ruling status, what plays an important role in governing work.The image of the government in "group events in the network" is different from mere "image of the government". Over all, the image of the government in "group events in the network "is a factor that affect all of the results. Network Group Events is not only a comprehensive impression of the public, but also a contribution to the final results and the public's impression on the particular context of the Internet.People who evaluate the government during the group events in the network includes netizens,media and part of the network navy. To ensure the government a good image in image transmission needs multi-part interaction. First, the Government must be open and transparent, timely and expeditious handle the network group events; timely response, sustained expression, and increase interaction with the users; and it should strengthen mechanisms to promote to deal with the institutionalization of the network group events. Second, the media should actively cooperate with the government, to provide true and reliable public information; to seize the high ground of public opinion, take time to create a good image of the government effectively. Finally, the public should pay attention to media literacy to enhance self-management of Internet users. Only by working together, multi-pronged approach can create a sunny,efficient, responsibile image of the government when group events happens in the network...