Research On The Enhancing Chinese Government Crisis Public Relation Ability

New technology revolution and the arrival of the economic globalization, promote the development of economy and society, it also brings a series of new things and challenges. And this is the social economy of the transition of China is mainly major changes take place in the meanwhile, occurred frequently all kinds of sudden public events:from 2003 "SARS events" to the 2005 "the Songhua river water pollution incident," from 2008 years of "ice identify ", and May 12th" Wenchuan Earthquake" to Xinjiang, "July" event. These crisis to safety of the lives and property of the people, and pose a serious threat to in a transitional period of China's government to bring enormous pressure and challenges.Government, as the representative of the public interest, and the defender in public crisis, the government crisis public relations ability are directly related to the party and whether the government can win public support and trust, relationship with government in crisis management and the aftermath of the crisis in the policy measures could be correct expression and execution, relationship with the ruling society and stable. So the government crisis public relations in China has become the core content of the reform of government crisis public relations problem have become the study a lot of important issues discussed domestic scholars. Analysis of the present situation, our country pr specified in the current government in crisis public relations problems and the insufficiency, and pointed out some effective measures, will help improving Chinese government present crisis public relations ability, strengthen the function of the government crisis public relations, strengthening the government and people of serving the people wholeheartedly in the role location, improve the relationship between the government and the people, the mass support and support, efficient operation of government established.This paper is divided into five parts. the first part of this paper, introduces the research background and meaning, research status from domestic and abroad, and thinking and methods; The second part, by definition, the standard interpretation from several aspects such as combed the crisis pr related theory: part 3, analysis current our country government public crisis evolutionary path and development trend, and indicated the current our country the government crisis public relations to the existing problems and reasons;: fourth part, put forward for reference existing crisis pr successes; Finally, on the basis of earlier analysis:combining crisis, existence of wen and evolution trend inspiration, authors explore successful in China to promote the ability of the government crisis public relations policy Suggestions.