A Study On The Regulation Of Network Commercial Libel Act-Focusing On The Perspective Of Unfair Competitive Law

Commercial libel is the publication of disparaging another's property or the quality of the property, which is likely to cause pecuniary loss to the owner. Commercial libel,in China,is banned by criminal law, especially by unfair competitive law and general principles of the civil law.With the advent of the internet and its prevanence worldwide in the 20 century, the situation of communication and publication has great changed, and cases of commercial internet defamation happen more frequently through the various medium and the structure also changes as well in the background of the internet era. The commercial defamation may substantially damage proprietors economically and also disturb normal market economic order. Therefore it is necessary to work out the relevant laws and regulations to adjust to the new change of the defamation for better regulation.All in all,with the appearance of network the reputation of corporation is in great danger of disparaging on the internet. In order to protect the system of merchant transaction and corporation reputation,unfair competitive law and the civil legal sanction should be perfected.