Discuss On The Famous Commodities' Legal Protection

Famous Commodities is with a good name recognition and well known by the relevant public in the market. We can say that well-known commodities'visibility is between ordinary goods and well-known goods. In the economy of modern market, there's a few commodities have the well-known trademark, not to say the enterprise with good brand awareness and brand management ability. And the existence of a large number of is emerging famous enterprises, famous commodities and famous trademarks. For the legal protection of well-known trademarks is relatively completed, it is difficult to play up to the well-known commodities.So, some operators with fluke mind take any chances, attempt to take a ride of famous commodities to selling their own product, through the covert ways to make consumers misidentification and confuse, this kind of behavior is not only violated operator's business reputation and economic benefits, but also damage the interests of the consumer and destroy the order of market competition. This thesis is just in the background, to discuss how to complete our country's legal protection of well-known commodities system.The protection of famous commodities actually is the protection of the rights of some identification. First of all, we resolve the problem of what is famous commodities, and what are the standard of its identification way. Second, we discuss the legitimacy of the legal protection on famous commodities from the philosophy of law level and unfair competition level. Third, the author analyzes the famous goods on which contains the elements shall be protected by law, and the solution and principle when legal protecting rights conflict was caused. Finally, on the found of existing laws of our country's legal protection of famous commodities, the author analyzes the existing shortcomings and combined with the practical situation, then provide some improvement suggestions.