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The Research On Higher Vocational Colleges Logistics Service Quality Evaluation And Promotion

Posted on:2012-04-19Degree:MasterType:Thesis
Country:ChinaCandidate:Q B LiangFull Text:PDF
GTID:2217330338469011Subject:Technical Economics and Management
Abstract/Summary:PDF Full Text Request
Since the three decades reform and opening, China's higher education has achieved remarkable achievement and cultivated a large quantities of outstanding talents for the country's economic construction. At the same time, it will lay a solid foundation for scientific and technological development. Compared with ordinary university is concerned, our country's higher vocational education career started comparing late. In recent years, due to the country's attention and social development needs, the higher vocational education has developed rapidly and the managerial level gradually raise as well as the school improving infrastructure, and so on. These give logistical support and created favorable conditions for service work, at the same time also put forward challenge logistics for service organizations in higher vocational colleges. How to better evaluate logistics service quality in higher vocational colleges and how to improve the quality of higher vocational colleges in higher vocational colleges logistic services for the future development of the logistics becomes the primary problems facing.Based on the present situation of the development of higher vocational colleges and logistic service status as the foundation, this paper firstly introduces the background and significance, research status from domestic and abroad and research methods, and so on.; Secondly summarizes the theoretical basis of this study, such as service, service quality, higher vocational colleges logistics service and quality evaluation related methods, which will lay a solid theoretical foundation for the study theory; Then it analyzes the necessity and principles for the vocational colleges establishing logistics service quality evaluation system, and then based on constructing the logistic service quality in higher vocational colleges evaluation index system, illustrating the use of evaluation system; Again, this paper put forward the corresponding countermeasures on the base of the problems of logistic services in higher vocational colleges; Finally, Summing up the paper and indicating the deficiencies and improvement for future direction.
Keywords/Search Tags:Higher vocational colleges, Logistics services, Service quality, Evaluation, Promotion
PDF Full Text Request
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