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Study On The Culture And Development Strategies Of Commercial Fitness Club

Posted on:2012-05-04Degree:MasterType:Thesis
Country:ChinaCandidate:H B ShaoFull Text:PDF
GTID:2217330368479562Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
With the continuous enhancement of health, fitness clubs gradually come into people's lives, and become a healthy lifestyle. Commercial fitness clubs are emerging to meet the needs of the people at multiple levels, and promote the rapid development of related industries, meanwhile, the emergence of various bad signs affect the quality and credibility of the health club, and the overall image of the entire fitness industry, these problems need to develop advanced fitness club culture to be overcome and resolved.Therefore, the paper, which has a theory foundation of Culture, Enterprise Culture, management, sociology and other related disciplines, through the use of literature, interviews, on-site investigation, case analysis, and has used the 4 fitness clubs of A trillion Wade as a research sample, from the cultural level of material, system and spirit, the paper analyzes the culture construction of fitness club. The results show that, In material culture, the club towards the "one stop" the direction of leisure services, group fitness classes reflecting the cultural characteristics of people; fitness equipment with the stars, scientific and brand characteristics; additional product more comprehensive, reflecting the modernization and cultural characteristics; club environment with the landscape and Unification characteristics; coach showed the level of the hierarchical and international characteristics. Club do not pay attention to the construction site, chain stores do not have a Web site, the staff there is no uniform clothing requirements, frequent replacement, image building is not conducive to the club, there is no uniform body of test room equipment configuration. Cultural aspects of the system, the club management system to implement the "Group leadership system", the management system is more perfect management system for individual employees violated existing bad sign. In the spirit of the culture, the club formed in the course of business with the "localization" of the club spirit, the club to carry out charity bazaar and other public welfare-oriented activities, spiritual and cultural awareness of staff of the superficial, poorly understood.
Keywords/Search Tags:fitness club, material culture, institutional culture, spirit culture
PDF Full Text Request
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