Study On The Enterprise Education Modes For College Students From The Perspective Of Moral Education

In the contemporary world characterized by the swift advancement of science and technology and the rapid emergence of knowledge-based economy, the overall national strength increasingly depends on the comprehensive quality of employees as well as the quality and quantity of various creative and enterprising talents. It is necessary for colleges and universities to carry out enterprise education to cultivate high-quality talents that possess entrepreneurial spirit and ability under the new situation. As the enterprise education is gradually introduced into colleges and universities and obtains development, colleges and universities have paid great attention to the exploration and research of enterprise education modes for college students. And this work has become the important content to push forward the moral education of colleges and universities from the perspective of moral education. To incorporate enterprise education into moral education of colleges and universities is not only the realistic needs for colleges and universities to cope with domestic and international situations effectively in their work of moral education, but also their inner demands to keep pace with the times and accelerate reforms and innovations of their own.By horizontal comparison, this paper provides an overview of the development of entrepreneurship education and its features abroad as well as the enlightenment to China. And through the literature search and through questionnaire survey and statistics analysis of enterprise education in some universities of our country, this paper probes into the present situation of enterprise education for college students and summarizes the main problems existed, which provide the realistic basis for discussing the development train of thought of enterprise education for college students and for exploring and researching the enterprise education modes for college students.On this basis, this paper systematically and rationally analyzes the approaches to develop enterprise education in the following three aspects: guiding philosophy, goals and implementing principles from the perspective of moral education. And it points out that moral education in university must adhere to the people-oriented entrepreneurship education ideas, set up the educational target that aims at cultivating enterprising talents and follow the principle of combining guidance and students themselves together, combining general guidance and personalized guidance together, combining theoretical education and practical training together. Finally, this paper analyzes and discusses four feasible modes of enterprise education for college students from the perspective of moral education according to the investigation analysis, practical lessons learned and macroscopically thinking. In this chapter, firstly, we analyze the connotations of classroom teaching mode of enterprise education for college students and expound the implementing approaches to classroom teaching mode, including developing curriculum materials, improving the disciplinary system, and innovating classroom-based teaching model. Secondly, we analyze the connotations of the environmental cultivating mode of enterprise education for college students and expound the implementing approaches to the environmental cultivating mode, including highlighting the cultural theme of enterprise education, creating a community atmosphere for enterprise education and creating a favorable public opinion environment for enterprise education. Thirdly, we analyze the connotations of the practical experience mode of enterprise education for college students and expound the implementing approaches to practical experience mode, including deepening the work-study connotation, developing social practice and establishing new venture incubation bases. Fourthly, we analyze the connotations of incentive and guarantee mode of enterprise education for college students and expound the implementing approaches to the incentive and guarantee mode, including strengthening the construction of the teaching staff, improving management safeguard mechanism and innovating the evaluation feedback mechanism.