Influence Of Consumerism On China's Higher Education Resource Allocation System

This paper comprehensive use of documentary research, logic and history unity of analysis method, to analysis the penetration of the consumerism to China's higher education resources of distribution system since the reform and opening up as the basis, to clarify main influences of the consumerism to China's higher education resources of distribution system, then put forward the construction strategy further strengthen China's higher education resources of distribution system.Consumerism is characterised by the desirable mass consumption mode beyond our basic daily needs. Therefore, it gradually penetrates into all walks of life, shaping the value orientation and behaviour practice. People to the commodity consumption, more to give the products themselves to symbolic significance. Say simply, Consumerism is everything all goods, all tradable concept of value and behaviour practice. Higher education resources usually refer to maintaining, composing, participating in higher education system and in the service of the resources, that is human, material and financial resources and institutional powers. Higher education resources allocation system is to point to higher education resource allocation in the process of the formation of the action or conformity with the rules (including the unwritten rules).However, with the reform and open-up policy in progress, China's higher education resources of distribution system of consumerism tendency is more and more obvious, This reflected in China's higher education resources of distribution system of positive and negative influences. Consumerism, China's higher education resources of distribution system, has positive influences, namely, prompting universities to lay more stress upon its brand construction for external support, promoting the infrastructure construction for better and faster development. Meanwhile, the negative ones have inevitably done nothing but intensified known as the "Matthew effect"; strengthened "rent-seeking interest", the allocation of university's internal resources tilt to utilitarian field and so on.Faced with more and more profound impacts of consumerism, China's higher education resource allocation system must go beyond the capital logic of negative effects. Therefore, we should strengthen three aspects:first to contribute to the sustainable development of higher education; second to promote equally balanced resources allocation of higher education; third to coordinate the benefits among the related factors. Thus, China's higher education resource system management can be optimized.