Design And Realization Of Bank Customer Freebacks Of Management Information System

Customers are the fundamental of development, and customer service is the key indicators to measure the competitive of bank. So, "Customer-Centric" made as the core sales philosophy by our Bank which is our efforts goal. To achieve this goal, we need to give attention to customer suggestions, respect customer advice, meet customer demands and develop with the customer.Currently, customer feedback of bank lack of effective management and utilization, and banks have some buck-passing between background and foreground because of lacking of effective management and assessment methods. So, combined with the current construction of the actual bank branch in Shandong Province, we proposed development of "Customer Feedback Management System" project which is order to increase the bank's quality of customer service and management ability and promote rapid development of bank.In this paper, we analyzes the background and the development of international customer feed back management systems and B/S structures, descript in brief the main problems to be solved, introduce the system's overall business conditions and system requirements analysis process, describe the system model and the continuous development of integrated development environment. At the same time, we introduce the system architecture, security architecture and module structure which used to improve the quality and speed of system interface, describe the detailed design of core business systems and database, and descript the Solve the control problem of reusability, the realization of complex business logic and the client instance.The goal of our project is integration the external customers and internal services into one database. On the one hand, It can achieve the scientific management of customer feedback, provide first-hand information to improve, at the same time, It can establish provincial branches, secondary branches, branches, outlets, customers five straight and manage the external customers and internal support in effective, and finally, we can achieve goal of receiving, processing, supervision, feedback, evaluation, assessment, integration and interoperability to improve support for organic purposes, and use Six Sigma management tools, from input to output to control the whole process, building a complete service management mechanisms.By using this system, we can effectively manage internal and external customer feedback, establish a platform between customer freeback and back office management service, provide the basis for the work of improvement and innovation, and improve customer service and management capabilities of Bank.