A Brief History Of China's TV News Overseas Communication

TV is an important medium in the construction of socialist culture. The current international competition was more and more reflected in the competition of soft power which highly relies on using television to spread news abroad. As an effective way to spread Chinese culture, using TV to broadcast news abroad plays an important role in improving soft power. Throughout its development and the corresponding academic research, the history of China's TV News overseas communication is a subject which many branches of journalism and communication have touched upon but not systematically studied. Especially in the last decade, it is rarely involved, becoming a blank in the history of China's overseas communication. Based on the study of the history, this thesis tries to fill gaps, improve the disciplines, and expects it is useful to China's overseas communication not only in theory but also in the practices.China's TV News overseas communication from 1958 to 2010 is the study objectives of this thesis. Using the combination of qualitative research and quantitative research as the research methods, this thesis sorts and summarizes the history of China's TV News overseas communication in Multi-angle and all-round way.This thesis focuses on the communication methods and techniques, communication range and effectiveness as well as some TV news media which play an important role in the history of China's TV News overseas communication. By carefully combing and analyzing, this thesis tries to find problems and explore the rules of development of China's TV News overseas communication.Based on rigorous research, this thesis divides the history of China's TV News overseas communication into four stages:the startup period, the stagnating period, the rapidly developing period and the leaping period. The four stages reflect the process of China's TV News overseas communication generally. Through analysis and comparison, it combs the latest development of every stage, trying to show the characteristics of every stage with limited chapter, finding the problems, analyzing and solving out them.At last, this thesis analyzes China's TV News overseas communication of the past 52 years, and summarizes the characteristics of the four stages in the entire process. It finds out some problems which should be paid more attention to. It also finds useful experience and excellent tradition which can be put into practice in the development of China's TV News overseas communication in the future.