PSTV Competitive Strategy

In recent years, the national television media reform can be said that surging. On the one hand a strong central station layout, form a high pressure situation. China Central Television last year's big move fully integrated after September 1 this year, China Central Television's first program has been revised again. It can be seen from this revision, its main competitor is the major provincial satellite TV, which is very clear. On the other hand, the provincial TV is under increasing pressure from the outside world, digital television, direct broadcast satellite, the development of new media, traditional television media gave tremendous pressure. According to the State Administration of Radio, digital development, and implementation of future digital TV, channel number will be dozens of sets from the current development to a few hundred units. If the channels do not feature in the mass annihilation of the program will show them, that time not to say that the development, even survival might not be guaranteed. The content of this thesis is the provincial TV competition and as Zhejiang. According to media reports, in September 2008 the new website of the Zhejiang TV, TV in the day at the provincial level has rapidly climbed, jumped from eighth to second last place, ranking second only to the Hunan Satellite TV, or listed in the National Provincial Satellite TV in the first place. I believe that the Zhejiang TV ratings and influence a large extent due to the substantial increase in the competitive strategy of Zhejiang TV. Based on media competitiveness of enterprises and brand marketing strategy, research perspective, mainly literature research, case studies and lessons learned and other research methods on the provincial TV's competitive strategy and brand positioning the status of the comprehensive and in-depth study, and Zhejiang Satellite TV, for example, combined with radio and television arts theory, media economics, communication theory and media theory of the firm's latest development, a comprehensive study of the media business, Zhejiang TV, Zhejiang TV identified the overall framework of competitive strategy and planning. Summarizes the different characteristics of positioning elements and patterns, and by analyzing the competitive situation of Zhejiang Satellite TV that the competitiveness of provincial difficulties. To solve these problems, made some comments and suggestions. To other TV to provide some reference.