Research On Communication Towards Taiwan In Across The Taiwan Strait

Communication towards Taiwan has passed through 60 years, the dissemination of content, means of communication, and ways of communication have made great progress. But we should not ignore that the psychological barriers of people in Taiwan on the mainland are still deep, the prejudices of mainland still exist .This shows we do not achieve the desired communication towards Taiwan, the effect still has a larger overall. As an epitome of Communication towards Taiwan, "Across the Taiwan Strait", its growth course reflects the nearly 20 years of development context of Communication towards Taiwan. Although "Across the Taiwan Strait" has had a signal coverage in the island, the effect is still unsatisfactory.Communication towards Taiwan had passed through 60 years, which grown out of nothing and had a developing history from single to plural. Its history can be divided into three phases, from 1949 to 1978 as a propaganda stage, from 1978 to 2000, a adjusting and reforming stage, and from 2000 to present, a full range of communication stage.The predecessor of "Across the Taiwan Strait" was "Cross-Strait Relations Forum", which was founded in 1996, and officially changed its name to "Across the Taiwan Strait" in 2000. The main line of "Across the Taiwan Strait "is emotion, and it usually selected the theme that can stimulate the emotional resonance of compatriots on both sides, and it also highlight the relationship of cross geographical, kinship and cultural ties in consent, while language performance is full of emotional color. "Across The Taiwan Strait "outstands the professional news philosophy: focusing on the authenticity and timeliness of communication, optimizing news agenda setting, arranging the order according to the value of news. The commentary of "Across The Taiwan Strait" is very unique, and highlighting both of the reliability of sources and the persuasive power of the dissemination content, and always skilled using the dissemination skills.However, there are still many problems such as: disseminator standard consciousness, the content of cross-strait balance, avoiding conflicts sometimes, exceeding the unification and so on. So we propose to improve the communication strategy of "Across the Taiwan Strait" establish new dissemination ideas of keeping pace with the times, strengthen the training internally and externally and improve the quality of programs, then we can get rid of the difficult position and break the existing channels of communication."Across the Taiwan Strait" had better grasp the historical opportunity of cross-strait development, highlight the trend of peace and constant research and explore new communication strategies toward Taiwan in view of the opportunities and challenges on communication towards Taiwan.