A Research Of Southern Metro Polisdaily's Reports About Netizens Opinions

With the rapid development of the Internet, netizens opinions became a brand-new kind of opinion expression, because of its characteristics of immediacy, instant, and interaction, civilians, promote the society interests demands expression mechanism more scientific and effective, and greatly enhance the democratization of society.Netizens publish information,views directly on view platforms like blog, forum,network community, news gentie,social networking sites,microblogging and so on. Other netizens discuss around the topic .After a summary,integration,evolution,these fragmented public opinion through summary, integration, evolution, form netizens own agenda settings, then fed to the social environment, caused the attention of traditional media, impact the traditional media agenda-setting pattern, then driven by traditional media's social influence ,have a huge ,even decisive impact to the direction of government policy and trend of public events. Network of public opinions become a new democratic construction channel , at the same time, because of the traditional media model is one-dimensional, the audience do not have the authority to release informations, and be limited by many factors, so it has the ideographic defect which is inevitable, the emergence of network public opinion, greatly offset the loss, become powerful supplement of the traditional media ideographic."Do the best newspaper of China" as the goal, the "southern metropolis daily" newspaper explores actively in the reform of press,has a successful transformation from a newspaper for residents to a mainstreaming newspaper, become one of China's most influential newspapers,which records the process of the times,cultivate modern society,enlighten citizenship. In order to adapt to the situation that new media become increasingly powerful, "southern metropolis daily" on the one hand promotes the integration of new media, achieves mutual win-win situation with the new media. on the other hand, enhances it's own core competitiveness, and improves the ability to innovate their products. Facing the more and more powerful network public opinions, "southern metropolis daily" uses them as news resources, sets gentie part in the newspaper,selects hot topics,excerpts netizens'news gentie; Records network-related news on mesh edition, integrates netizens'opinions; Publishes tianya netizens'excellent reviews. Publish netizens opinion with the identity of traditional media, reflects fully that it pay great attention to netizens opinions.However, we should note that when newspapers report netizens opinions,they will face multiple risks ,that is, netizens opinions are not equal to the social reality of public opinion,but a certain one-sidedness;Netizens opinions have risks that they may be manipulated by false public opinion, some of them are irrational.To report them without distinction,the traditional media will become the accomplices to expand its social harm.Therefore, when newspapers reported that the netizens opinion,should hold to be rational critical,pay more attentions to analysis and separate, filling a good gatekeeper role. Play the advantages of traditional media,guide public opinions by authority, mainstream voice...