| Under the calling of the time, the combination of TV and sports, which is sports on TV, has been the most fashionable phenomenon nowadays. As every one known, sports need television to show them to the public, and media need the materials of sports to attract the audiences' eyes. So it has been harder and harder to separate them. So, every day, the visual impacts of the television sports have spread to the field of physical education, especially the physical education in high school.The so-called sports on TV is a branch of sports media, which mainly means it is a process of presenting TV sports goods to people by choice, focus, zoom, repetition, distortion and other means of sports-related information. After sports been presented on TV, which will include sports news, sports commentary, sports themes, sports competitions live on television or live, TV sports magazine columns, sports and documentaries. This is a process of transforming the actual sports into the television text. This process makes the TV gradually formed spectacle, commercial, competitive, recreational technology, ritual, sexy characteristics, which have affected many aspects of physical education in secondary school. This kind of influence reflects in both positive and negative parts, contenting the knowledge, skills, emotions and attitudes in different levels. The combination of sports and television is inevitable and necessary, but it also brings some anomaly effects. Sports on TV are becoming a tool for making money under the commercialization.This paper uses many research method of literature study, questionnaire survey, mathematical statistics and logical reasoning, and some basic theories of communication, journalism. It also analysis the features of television sports with multiple perspective systems, and describes current positive and negative effects on high school students of the sport on TV on the, which tries to avoid countermeasures. This paper provides a theoretical basis to improve and perfect the transmission of TV sports and healthily supply physical education for middle school students. |
PDF Full Text Request