| With the revolutionary improvement and development of computer and communication technology, we can not only transfer voice data using mobile phone but also many other kinds of things such as text short messages,multimedia messages,books,advertisements and so on. What's more, the technology level at present made it become reality to transfer video data fluently. The new service:Mobile phone TV was born with such technology background. It took the information and entertainment applications to a new height with the combination of the mobility,portability,interactivity of mobile phone and the abundant TV programs.There are three kinds of services of Mobilephone TV:request,download,live. Mobilephone TV can be realized in unicast method (including VT method and streaming method) and broadcast method (including MBMS and CMMB). The current Mobilephone TV service platforms is realized in unicast method because MBMS lacks enough terminals support and CMMB lacks of enough content and uplink way.It is supposed to design and build the content retrieval and recommend system so that our user can get what they want more convenient.This paper introduced the principle of the unicast-based mobile phone TV service platforms in detail from such aspects as system framework relational protocols,function reality,content retrieval and recommend... |