"micro" Concept Of A New World Landscape

This paper is based on Sina microblog as a research object.At present,It has the most users in China, the users cover all areas as similar as the real world. Sina microblog built up a veritable "micro" world.On this paper the author as a microbloger of Sina to perspective the spectacle which is appeared on Sina microblog with personal view,then summarized and described them.These spectacles including the "show", "share", "live", "crowd", "talk", "relay" and so on, and the social role's changing,such as the star,opinion leaders, people role; and the social organizations's changing,such as government, business, traditional media.Behind these spectacles, the article analysis and consider that there are two field of microblog influence the social change:on the one hand, microblog technology is shaping the social scene, the people is reshaping the traditional concept of time and space, and weaken the concept of the distinction between "front" and "background",causing people's daily behavior and the role has played in the past. On the other hand, microblog's informations communication were based on the relationship between people, and through this forms of information communication, not only reconstruct the social network of individuals, but also through social networks to integration of the whole community resources,includeing the political, economic and traditional media, and then rewrite the history of the future social development. In fact, through the micro-Bo's 140 words, normal people truly closer the distance of stars, celebrities and officials, and people across the region while the United limitations and restrictions as building up a more free and wider world.