A Study On Communication Distance And The Communication Effect Of Political Information In Country

Rural political dissemination of information for the whole of China's rural social stability and development has great significance, improve the rural political information dissemination for promotion effect of the party and state policies has huge role. In this paper based on east China J provinces C county ai village 7th committee election as the breakthrough point to pay attention to the phenomenon of rural political information dissemination through on-the-spot rural survey, obtain first-hand materials, using qualitative and quantitative research methods discussed "transmission distance" this concept.This chapter for rural political information dissemination first is a kind of including the mass, organizational communication, interpersonal communication, the three kinds of transmission channels added together the interaction of transmission mode. Through the investigation and analysis, we found that the rural political information transmission exists the phenomenon, this imbalance effect of unbalanced effect embodied in the geographic distance imbalances and mode of transmission of imbalances. Combining with the investigation data, this paper analyzes the propagation distance is caused by this imbalance situation of factors, and space distance and psychological distance from two aspects of rural politics will analyze the effect of the information transmission. Through the transmission distance of the effect factors, this article also points out that the rural political information dissemination still, there are some drawbacks, reflected in the disseminators profession accomplishment loss, the audience media literacy lacking, the transmission channel and propagation environment involved in fighting narrow plolitics four aspects.Finally, this paper, based on the current process of rural political information dissemination, the disadvantages are put forward to improve its communication effect some Suggestions. First, by establishing the training mechanism can be to develop rural social opinion leader; Second, we must listen to rural audiences' media appeal and enhance its media literacy; Thirdly, strengthen rural infrastructure construction, broaden the rural transmission channels; Fourth, stimulate rural social political participation, and then improve propagation environment.Rural political information dissemination in China for promoting effect of democracy at the grass-roots level and has significant role, this area has gradually by scholars' attention. We believe that, with the nation's attention, rural social development, rural information communication mechanism, perfecting rural political information transmission can certainly achieve satisfactory results.