Study Of Micro-blog From Perspective Of Communication

In 2006, a so called twitter micro blog site is famous for, which allows the user via SMS, websites, instant messaging software or API interfaces, send text and picture messages and instant sharing. Within one year thereafter, micro-blogging rapid popularity in China, there have been Fanfou, such as micro-blogging site distortion grumble. The summer of 2009, Sina micro-blogging turned out, through celebrity and convenient operating practices and the spread of viral way, let the Chinese Internet whom boiling. So far, the number of users Sina micro-blogging in various micro-blogging site and opened a portal into micro-blogging is the largest and leading China's micro-blogging trend, led the development of China's Internet micro-blog. In the web2.0 era, the emergence of micro-blog is a media "micro-revolution." The diversification and the civilians it has become a genuine grassroots media, the word limit of 140 words, and convenient to send a variety of means so that each individual can express his own views, which greatly liberated the people the right to speak. Multi-level mode of transmission of the virus type of the network full power of the media, in a meeting of the comments and forward the process, the public is also highly involved in the public space gradually formed. Micro-blogging not only created a new model of interpersonal communication, but also to public news, breaking news coverage has become more significant results, the traditional combination of media and micro-blogging is opened up a new era of news reporting. In addition to the media, government institutions and enterprises have been set up to it, and closer to the people of the distance. As an example of the self-media, micro-blogging, make people's lives more exciting, also confirms the trend of social development.In this paper, micro-Blog as the research object, select the most popular micro-blogging-Sina micro-blogging, and by analyzing the propagation characteristics of micro-blog, content, effect, select 2010-2011 events in the popular micro-blogging as a case in an attempt to micro-blog for a panoramic view of the scanning, media and communication of its impact, and its development problems and prospects in the induction and prospects.