Research On Communication Elements Of LED Media

There is a famous view: media is information. Although this view has been put forward for many years , but with the rapid development of science and technology information age we still find media technology progress to bring more information .Therefore, the paper expounds the postgraduate stage is my attention to an outdoor since new media - LED display. The media is a new advertising media, LED technology is to rise more than ten years, this technology is applied to advertising media is nearly 10 years of things, expects its development and mature still needs a long-term process, its communication research also has just started. But to see with people to travel more and more, LED advertising forms different plane of outdoor media vividness, of its potential and appreciation space is very big still. For the present scholars research on it is still relatively less.This paper is made up of five parts: the first part of the media are summarized, recalled its research background. The second part is the literature review, the 3rd part of the media research, according to spread elements lars bothwell.outside 5W mode creatively study its propagation environment, advertisers,audience, content and the effect.The fourth part is its own characteristics. The fifth part is the conclusion, and put forward a constructive suggestion for practitioners reference .