The Cultural Value Of The Newspaper Supplement

Prior to the1980s of the last century, almost every newspaper office The LiterarySupplement. To the1990s, in order to cater to the popularity of the popular culture, literarynature gradually weight loss supplement, some newspapers once abandoned supplements(especially pure culture supplement)this "thankless" newspaper butt ". In recent years, the wholecommunity hold high the banner of spiritual civilization, retro, country style of study hot,newspapers aware of the importance of cultural values, cultural supplement has gainedmomentum. Yangcheng Evening News Supplement to spend and stick to their own literarygarden "in the market-oriented trend, after the rain, always stand firm, on the one hand, thanks tothe new editor thought the changing, more importantly, is it always adhere to the culturevalue-based. In today's hustle and bustle of the supplement industry, adhere to the commendable.In this context, the2011full year spend to sample analysis, the most popular supplementthe concept of "flower," explore the cultural characteristics and cultural values, traditional"flower land" part "serial "content analysis, this article get the following findings:1," serial "stilladhere to traditional cultural taste;, high-quality popular fiction to supplement the intrinsiccultural values increased weight;3times, to meet the readers to the diverse reading needs at thesame time pay attention to guiding the readers attention to reality."Flower land" is because to insist on the intrinsic cultural values in order to the chaos thesupplement industry with today's status. Based on the above study found that supplements adhereto the cultural values of four proposals: Finding the right position; maintain the style, insist onquality to win; to create their own brand; to advance with the times.