| DAM can achieve four links based on computer and network include multi-channel information collection and creation, flexible information processing and process management, content storage management and cross-media publishing. It forms a complete and unified collection, processing, storage, release platform. It can accelerate the process of information production, improve production efficiency and the use value of information assets, reduce the production cost of cross-media publishing through the complete digital assets management solutions.This paper first introduces the inevitable trend that Jilin Daily applied digital assets management system, the diversity of ways to produce manuscripts, the complexity process review manuscript and the difficulty of the final responsibility. All of these made the old newspaper publishing system be more difficult to do the job. The computer and network of the current period develop rapidly, the information age we lived in provides a rich hardware conditions for the application of the new newspaper publishing system, the digital assets management system came into being.This article describes the system s development environment and use the next. The system consists of two platforms: system management platform and user platform. System management platform used to the entire system and departmental structure, user management, setting of each module. At the same time it can achieve to connect with other applications, such as YiMei for dealing with pictures and YuanBo for data management etc. Another user platform used to the entire production chain management; including news gathering, manuscript editing, revision, transfer, issuance, edition organization; picture scanning, creation, issuance; large sample program version, edition organization, examination proofs, issuance large sample. These two platforms and the various modules are described in detail in the article. It made the readers learned the newspaper publishing production process and the important role the digital assets management systems played.Newspaper publication in the application of the system achieved a very significant effect, the application of digital assets management system has a significance for the entire newspaper publication. It replaced the pen and paper, it can product, transfer, modify, issue manuscript and preview pages through the high-tech computer and network. It improved the operation of the process and the production efficiency greatly. It is a milestone in the historical development of the newspaper publication.Because of the times development and the widely used technology, there is also a demand of expanded applications of the existing digital asset management system. In the latter part of this article, there was a feasibility study on the development of the expanded applications of this system. The article introduced multi-media news releases into the process according to the background. It analysed demand,planed structure,designed modules and described the key technologies required in detail from the three most included the multi-channel collection, handling the whole process and the multi-platform release of the variety format manuscripts. The channels of collection increased remote network, mobile phone devices, the Internet, focusing on two modules of draft pass remote and mobile office platform; it embedded audio and video processing module in the existing platform to achieve the whole process support of multi-media manuscript; it joined the news sites, mobile news, mobile WAP sites three major platform to achieve multi-release.It concluded the benefits that the newspaper used the expand application can obtain of the news business: it can help the newspaper for a unified resource management, achieve process integration, complete the multi-level development of news information, make news resources to achieve that production once, released and saled many times. It can provide strong technical support for the press go forward the strategic goal of the media fusion. |
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