Fans Cultural Effects In Television Broadcasting

According to the research, including the source, media environment and classification, of fans cultural phenomenon in television broadcasting, the fans' psychology makeup of the group belonging and mirror illusion are analyzed to study its influence and force to the television broadcasting. The fans culture plays an important role in television broadcasting. On the one hand, the fans are enthusiastic players with powerful productivity. They make contribution to symbols productivity, statement productivity and text productivity of television culture. On the other hand, they are the alienation of television media, which makes the major social identity of fans fuzzy and degenerated. Under the influence of this double identity, the emergence and activity of fans culture has reformed the television broadcasting widely and deeply. Firstly, the fans culture has reformed the details of television, including the contents, theme, direction, guiding of aesthetics and so on. Secondly, it has reformed the image of television. The television transforms the way of idolatry into self-idolization, but also be the alienation of function. Finally, the fans culture has reformed the current situation of television broadcasting, and precipitates a Media Convergence of television, movie, web and cell phone.