Graduate Media Consumption Study

Merging trend to accelerate with the traditional media and new media, the audiences' media consumption status and consumer behavior is also undergoing change, and media have an important impact. In the ever-changing media environment, how the media a deeper, broader understanding of the audience, how to combine their own position, and the development of precise communication strategy, in order to conform to media trends to grow and develop themselves, to become a major issue.This study attempts to Central University for Nationalities graduate media consumption survey, combined with the authoritative data of the same subject, important documents and related theory to conduct a comprehensive analysis and research, to explore in the present media environment, the changing role of the audience and graduate student groups, media changes in consumption trends.The preamble describes the background and significance of this study were reviewed and evaluation, and research and a brief description of important documents at home and abroad; the first chapter of valid questionnaires quantitative analysis outlining central University for Nationalities graduate groups, media consumption situation;?this research, data analysis, authoritative data of the China Internet Network Information Center, as well as the professionalism of the investigation report, as well as relevant examples to explore the graduate media consumption trends. Chapter III of the traditional media and new media, as well as graduate students own consumption recommendations.This study suggests that in the new media environment, the identity of the audience has become increasingly blurred, pass by the relationship has undergone profound changes; integration in the media, the game process, the integration between the Internet-centric media will be the future of media development the basic trends; also produced a significant change in the audience of the media needs; Finally, the media consumer to bring and deepen the audience's identity construct.