The Research Of Marketing Strategy In The Personal Intermediary Business Of The Branch Of CCB In Gansu Mining

With the fast development of our socialist market economy and market mechanism, China's financial market is changing at a dramatically speed. First of all, the diversification of the financing channels in capital market makes it harder for commercial bank to earn profits by traditional Rate Gap. On another hand, commercial banks must consider the daily expansion of the clients'needs to enlarge their non-credit support and field of service. As to survive and develop in the fast changing market, the modern banks have to insist the motto—"let the market be your guidance and let the clients be your core". By satisfying and developing our clients'commercial needs through service, banks can reach a win-win game along with the clients. And the banks themselves can make business innovations as well as structural adjustment at the same time.To meet new situation of global economics and finance as well as changing market needs, the middle operation, which earns commission charges from non-credit aids, not only provides easy access to modern commercial banking to adapt to new economics situation, develop non-interest income, bring in low capital funds and strengthen customer base but also becomes the 3rd biggest bank mainstay services right after Liabilities Operation and Assets Operation. In addition to meet the demand of developing middle operation and to improve the income of middle operation, banks need to keep creative. Measures like expand marketing methods of middle operation, develop middle operation production, standard charges for middle operation, creating and innovating our own brand, integrating various resources effectively, displaying the different local superiority of each place will surely help.Using the SWOT analysis, this paper carefully analyzed the internal and external environment of the Bank branch in Kuangqu's development with the actual business development in recent years. The paper put forward that developing of personal mid-business is the strategic choice to help the Kuangqu Branch develop healthily. Then it objectively and fairly analyzed the advantage and difficulties facing in the environment to develop personal mid-business. On the basis of this, the paper targeted do actively exploring work in developing personal mid-business under the background of institutional transformation using the Mega Marketing with the objective environment to develop mid-business and put forword the basic strategy to develop mid-business for Kuangqu Branch and feasible suggestions to upgrade the business structure and model.