Inner Mongolia Mobile Research Topics Based On The The Campus Market Operation And Management Business Analysis System Construction

As the penetration rate of mobile phone in the Inner Mongolia region reaches 99.5%, and the different 3G carriers competing in the same market, the company will confront with the pressure of increasing competition, income growth slow and input declining. To keep better profitability and to realize the sustainable development, accelerating to promote low cost efficient operation is urgently needed for the company. The CM of Inner Mongolia proposes the work idea of division marketing, launching differential marketing services, seizing and keeping key customer marketing. Campus market is the key strategic market of CM, and is one of the most important division market of CM of Inner Mongolia.To consolidate the campus market advantage position, the CM of Inner Mongolia proposes the strategy of depth promote of the implement of BASS system, increasing the operating proficiency of the campus market using information tools, aiming to promote the refinement of the campus market management level.This paper aims at describing how to build the campus market operating management platform based on the current local BASS system according to the instruction of the standard of the headquarter of CM combined with the real requirement of CM of inner Mongolia on campus market management.This paper applies in and finishes the campus regional customer recognition model, monitoring of campus customer, analyzing of campus customer and marketing of student customer. CM of Inner Mongolia can effectively understand student customer within the campus area through the campus model of customer identification, and provides provide accurate school information marketing support for campus marketing, and then provides service personnel to support the company marketing activities on the campus closed-loop. The capability of information support for rapid insight into the changes in the campus market can be provided through the research of campus customer monitoring application, and helps to carry out effective work for maintaining customer. The Management can understand the state of service used and arrears situation through the research of campus customer analytical applications. It provides the effective information support method in the campus fine marketing for The CM of Inner Mongolia through this research, enhances the company's overall response to the campus market changes and the ability to control the market, ensures the competitive advantage of regional markets on campus, and enhances the company's core competitive force.Students customer recognition need be regularly maintained for student information, school information and school regional base station information, while determine the key indicators of student characteristics, based on this, construct the model, so as to obtain more accurate students customer groups.This paper bases on business analysis system technology norms. Firstly, this paper analyzes research background, research status, research target, research purpose, research significance of business analysis system and the organizational structure. Then this paper introduces some related theoretical knowledge about campus market, data warehouse, data mining, OLAP, business analysis system, and proposes the campus market project application design scheme in this foundation, including campus customer identification, campus customer monitoring and campus customer marketing. According to the overall design of campus market project, CM of Inner Mongolia launched a pilot project in one region, implied the corresponding marketing support when the new school team came at the campus and got good results. and finally summarizes and discusses further development program and future development direction.