Luzhou Co., Ltd. Network Marketing Strategy

Online marketing not only has brought liquor enterprise a rigorous challenge, but also created a development platform at the same time. At present, the competition among liquor enterprises are getting gradually vigorous, and the market is becoming over-saturated. The antinomy of the marketing expenses and limited marketing resources have enforced liquor enterprises to launch an exhaustive change and full "revolution" in the marketing method. But "online marketing" is exactly the chance to change its own operation mode and opportunity for liquor enterprises.To get help from this new marketing tool, the liquor enterprises can find infinite development opportunities. The network is a kind of tool for traditional business enterprise. It can bring more accurate trade and business information. It is helpful to provide time-saving and labor-saving production mode. In orde to construct more marketing channel and expand vaster market space, Luzhou Old Cellar should achieve the peak of Chinese traditional white spirit production enterprise. Confronting the vigorous challenge in the market competiton, Luzhou Old Cellar has to build up a whole new marketing system on the Internet and carry on a network marketing.First, the thesis introduced management condition of Luzhou Old Cellar,and then the author analyzed the network marketing of the enterprise in detail. Five key problems was pointed out for the enterprise's development. Secondly, by means of online marketing environment and SWOT analysis, the author summed up total strategy of Luzhou Old Cellar. At last, the author carried on to subdivide the network market of Luzhou Old Cellar which is based on front analysis for foundation. For the purpose of choosing a target market, the author drew up network-combination strategy and put forward implementation suggestions.The author set up new system of network marketing for Luzhou Old Cellar system.The thesis included marketing strategy, implementation analysis and directions. It is useful for the enterprise to take advantage of its own strength. Luzhou Old Cellar should make use of the online marketing combination reasonablely, so as to prompt sales performance and provide a reference case for other liqour enterprises. Therefore, the thesis have stronger value in sector application.