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Study Of The Mobile Distribution System For Utstarcom

Posted on:2012-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:L XuFull Text:PDF
GTID:2219330338453348Subject:Business Administration
Abstract/Summary:PDF Full Text Request
It is not long that mobile becomes available in the market of China, but in the recent 20 years, with the constant variation of the type, function, market demand, network technology and consuming group, the distribution channel has become flat and diversity in spite of simplicity and scarcity.This thesis mainly researches and analyzes the mobile distribution channel of UTStarcom Corp., and is divided into five parts. The first part is introduction, mainly introduces the topic background, research purpose and research method, and gives the guidance of the article. The second part is analysis for features, development and present situation of terminal distribution system, and for the present situation and problem of UTStarcom terminal distribution system. In this part, firstly introduce the development and present situation of UTStarcom terminal distribution system, then analyze with them, finally compare with other typical enterprise in this field, including Nokia and TCL, in order to look out the problem existed in the UTStarcom terminal distribution system. Through analysis of above, in the third part of this article, mainly express the point of view to the defect of UTStarcom terminal distribution system. In my point of view, UTStarcom should set up the terminal distribution system with efficiency, diversity and delayer. Meanwhile it should pay more attention on the construction of internet distribution channel. And summary in the forth part.
Keywords/Search Tags:UTStarcom, Marketing, Distribution Channel, Mobile, Internet Distribution Channel
PDF Full Text Request
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