Study On Teacher Performance Management Of DR College

Along with the rapid development of China's economy, liquor industry also ushered in the spring of their own, but prosperity is behind each big wine enterprises head-to-head competition. How to survive and develop in the competition, each big wine enterprises are seeking ways to belong to own marketing is the way.The main purpose of this study is in liquor-making industry in China has typical shanxi fenjiu in marketing planning the existing problems, based on the development of liquor-making industry and in liquor-making industry competitive environment, trying to a lot of facts and data to analyze and demonstrate and instructions in the development of shanxi fenjiu can make full use of the importance of good marketing strategy, and attempts to shanxi fenjiu in recent years in the market the analyses of the reasons, decision-making, mining the company marketing methods and strategies need to improve deficiency, will link theory with practice, for the company's development in the future, completes the new design plan ready to fully materials.Good marketing planning and implementation plan has become between the competing liquor counterparts effective means, so the main content of this article is: from the development of liquor-making industry situation of market orientation, to fenjiu product strategy, price strategy, channel strategy, brand strategy, marketing management system reform and the implementing process, then to existing problems were detailed analysis, and to exploit its advantages and disadvantages, opportunities and challenges, success and insufficiency, then find out corresponding countermeasures:one is the exalted "qing scent" liquor banner; Two it is positive change marketing concept, optimizing marketing system; Three is to brand publicity strategy; Four is to pay attention to the event marketing; Five is the effective use of word-of-mouth marketing; Six is to make full use of cultural marketing; Seven is top public relations marketing strategy is; Eight is built big brand strategy; Nine is establish ESM refinement system marketing. This liquor market for fenjiu in can stand the test, Seville, benign development has laid a solid foundation for the articles, is fundamentally. Keywords liquor industry; Shanxi fenjiu; Marketing strategy;...