Stragegic Development Planning For Shandong Airlines

As a high-tech industry, Civil aviation is a symbol of national comprehensive strength. Since entering new century, Our country civil aviation has developed with high-speed, and transferred gradually from a big civil aviation to a strong one. Commercial aircraft production and Large aircraft program advancement sketch a grand blueprint for the development of China's future civil aviation. Now, Domestic airlines is regrouping, Aviation market is opening increasingly. Also more private and foreign airlines are getting involved in competition. So that, for some time to come domestic airlines market face fierce competition. Under this background, domestic airlines have to readjust the industrial structures and formulate development strategies, In order to adapt the needs and hold the leading position in the future.Strategy formulation is a primary factor for domestic airlines development and expansion in the future, Which depends on the analysis of interior and exterior environment, the choose of Strategic positioning and the implementation after strategy formulation. Based on the present situation of domestic civil aviation market and so many airline companys.By taking Shandong Airlines as example,To Indicate the importance of strategic development. Through the analysis of shandong airlines resources and capacity, passenger market, freight market, maintenance market internal and external environment, and using the SWOT method point out the ShanHang's advantages and disadvantages, opportunities and threats, to select ShanHang strategic type. According to established strategic type, carry out the plan, organize and implement, put forward the optimized cost position, give first place to take differentiation strategy, establish comparatively competitive advantage and a series of actions to guide future development direction. It is greatly significant for Shandong Airlines to integrate group resource, optimize business, cultivate pillar industry, improve the unit ability of competition, and finally gain advantage position in fierce market.