The Life Cycle And Corporate Social Responsibility Of Financial Business Based On The Perspective Of The Enterprise Value

According to business enterprise life cycle theories, business enterprise has different financial standings in the life cycles which are dissimilarity; the inside and outside environments the market faces and the management risk also have big difference, so the management direction is different in various life cycle, the corporate social responsibility(CSR) will be different too. The issues about CSR mainly focuses on two aspects:one is the debate on the conception of CSR, the other is the basic attitude towords the social responsibility to corporate, which argues whether the corporate ought to undertake social responsibility. And what decisions the attitude of the undertaking of corporate society responsibility is whether corporate society responsibility would influence corporate value. This text set out from the business enterprise oneself, discuss the question how the CSR influence corporate value in the different life cycles. Finally, the text gets the conclusion that undertaking social responsibility is beneficial and harmless to the business enterprise earnings' target. So that the corporate will be active and glad to undertake social responsibility and find the way to undertake society the responsibility at the dissimilarity life cycleThis study can mainly be divided into two parts:theories research part and substantial evidence research part. The theories part makes comprehensive retrospection and analysis of classic literature on research of relationship between CSR and corporate value, and research on corporate social responsibility in dissimilarity organizational life cycles, which set out from the levels of CSR, and characteristics of corporate in dissimilarity organizational life cycle stages. On the basis of summary and induction,the study will do research on CSR and life cycle from the point of views of corporate value, this is to find the relationship between CSR and corporate value in different life cycles. At present,there are less social database related with CSR in China, which provide data for foreign research. In our country currently only minority business enterprise would periodical announce a business enterprise society responsibility reports. The perfect of society responsibility information disclose a mechanism has not yet be established.Because of this limitations,the study use social contribution to express the CSR.In the substantial evidence part, this study makes analysis of factor and regression on the data from questionnaire by EXCEL analysis software. Classifies every variable and tests the reliability, identifies the impact of corporate social responsibility on corporate value in the dissimilarity life cycles. The result prove the hypothesis, CSR can improve the corporate value,and the impacts of CSR on corporate value in different life-cycle are different. In different life-cycle, using different methods can make corporate social responsibility and enterprise development strategies closely together.