Design And Implementation Of The Power-Marketing System Based On Knowledge Management

With the constant practice of the power system reform and the deepening process of the power market, the status of power marketing in the electric power enterprise become more and more important, and the performance of power marketing directly relate to the business benefit and overall image of the power enterprise. Therefore, it requires that more effective means of marketing management be introduced into the electric power enterprise to complete the marketing business.The information management in power marketing enhances the core competitiveness of the power enterprise. Although a lot of power managers, information managers have tried to improve power marketing information management by improving management methods, techniques, etc., no one used the knowledge management theory, methods, and its techniques to guide the practice of electric power marketing. As the latest informative management researching stage, knowledge management pay more attention to the cycle of knowledge innovation from existing knowledge, therefore, the introduction of knowledge management perspectives and ideas, the full using of sufficient information outside the enterprise and the existing knowledge in the enterprise business process, which will help the enterprise to develop its marketing direction and strategy in the future.The article focuses on the system requirement and functional analysis of power marketing system based on knowledge management, describes the design and implementation of the function blocks of business expanded, decision support. By using the methods of documents research, comparative analysis, to sort and summarize the research situation of Knowledge management and power marketing around the world. On the basis of a thorough analysis to LD company current power marketing operation, to the problems of running its marketing management system, combining with the electric customers and the marketers'operating requirements of new system, we have designed the whole system of power marketing system structure and knowledge management framework based on the knowledge management, methodically adopted B/S and C/S developing pattern. It uses Oracle 10g as back-end database, through 1G bandwidth network, realized the data sharing of billing services and collecting fees business and etc. among all the power substations, branch enterprises and the Head Office in the jurisdictions. Besides, it will also realize the company's data communication with Banks, financial department, human resource and some other operation system. All this will make a big contribute to constructing a company-wide information network. This marketing system uses IBM P55A as the database server, IBM 3650 as the application server. The main innovation in this article is the introduction of knowledge management concepts and methods in the traditional power marketing business process, and the use of different development models to respond to the different businesses, realizing the new system through the practical application of modern information technology. Marketing system is not only one of the important means to help the power enterprises to improve business efficiency, but also one of the important ways to master the running situation and grasp the market development. Combining the actual construction of the power marketing system in LD Company, improving the utilization and importance of knowledge in the business management has a far-reaching significance.