The Research Of The Impact On Audit Pricing About The Features Of Listed Company's Governance

Since the 21st century, the global economy goes into a rapid development stage, as an independent third party, folk audit plays an increasingly indispensable role in the external supervision of the company's management, therefore, all circles of the society have more and more attention to it. To ensure that "economic ties" contacting connection between certified public accountants and entrusted customer can play the role of external independent audit and maintain the normal operation of accounting firm itself, audit pricing standard then become an important research subject. So far, there has been a large number of scholars abroad who do empirical research for independent audit pricing influence factors, but the relevant domestic independent audit pricing empirical research doesn't have many achievements. Because of special chinese national condition, our country independent audit pricing exists largely government intervention, the price is unreasonable, and it's a bad impact on the healthy development of the audit market. In this paper, on the basis of previous research, taking Principal-agent theory, signal demanding theory and conflict theories as the foundation, I study the influence of audit pricing about the present characteristics on the governance of listed company, aiming to hope that through understanding the influence factors of audit pricing, and putting forward the optimal independent audit pricing strategies and suggestions, expecting to regulate independent audit pricing standard and improve the auditing quality, thus promoting economic reasonable allocation of resources.This paper is divided into five chapters:the first chapter is introduction, and this part of this research background and research significance, the research idea and research methods, innovation and shortcomings are introduced. The second chapter is the theoretical basis, and this part of this paper introduces the connotation of the audit pricing and pricing model, the connotation of corporate governance of listed company and its manifestations and the basic influence theory audit pricing about features of listed company's governance. The foundation theory mainly has the principal-agent theory, signal demand theory and conflict theory. The third chapter is theoretical analysis, and this part introduces China's listed companies internal management features and exterior governance features and analyzes relationships between the corporate governance features and audit pricing. The fourth chapter is empirical analysis, and this part is the key to paper. Selecting three consecutive years,2007, 2008 and 2009, of SSE a-share listed companies as sample data, and analyzing data by descriptive statistics, on the basis of traditional auditing pricing model Simunic, according to sample data establishing a regression model, proving the influence of performance audit pricing, and testing its influence on significant. The fifth chapter is conclusions,advice and prospect. Through the conclusions of the theoretical and empirical studies, this paper puts forward some reasonable suggestion for optimizing Chinese independent audit pricing, and for the future, related issues of research is prospected.The characteristics and innovations in this paper:combining with the internal and external characteristics of corporate governance, comprehensively and systematically, the paper expounds the influence on the audit pricing about corporate governance features, and on this basis, selects quantitative indexes from the internal and external management features of company into empirical analysis, specially, three ones from external governance features:main business profitability, institutional investors and audit opinion type for the previous year. Then the paper will substitute these variables into the audit pricing model, improving model ability, thus providing powerful policy suggestions to optimize audit pricing and reasonably dispose economic resources of capital market.